Kforce Marketing Consultant in San Francisco, California

Kforce has a client in search of a Marketing Consultant in San Francisco, California (CA). The Marketing Consultant is responsible for developing, implementing, and evaluating marketing strategies and plans that drive profitable membership growth.Essential Job Functions:

  • Plays a leadership role with sales teams, customer service, product development and other internal parties to develop integrated and multi-media marketing strategies targeted to prospects, producers, and employers to drive profitable membership growth in accordance to the annual business plan

  • Builds complex quantitative models showing how elements of the annual marketing plan lead to achievement of business goals

  • Develops specialized project plans and steps to execute marketing strategies including establishing performance metrics, preparing creative briefs, estimating costs, time schedules, resource allocation, production schedules

  • Identifies prospect, member, producer, or employer insights that result in new and creative marketing and communication strategies and tactics with unique messaging, positioning, and media to maximize new sales

  • Drives successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables/milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders

  • Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs in developing compelling and unique value propositions and messages; shares findings with management, team members and stakeholders; and recommends actions based on findings

  • May provide direction, feedback, and coaching to lower level marketing employees

  • A BA/BS in a related field such as Marketing or Business and/or equivalent combination of education and experience; An MBA is desirable

  • Eight years of marketing experience with at least two years in a health insurance environment

  • In-depth knowledge of advanced health insurance marketing principles, practices and techniques including marketing analysis and research tools

  • In-depth knowledge of the health insurance industry including products, services, and their financial drivers

  • Knowledge of legal, brand, and regulatory compliance requirements for marketing health insurance plans

  • Excellent interpersonal, negotiation, and communication (verbal and written) skills

  • Excellent cross-functional team, project and organizational leadership skills with attention to details

  • Strong analytical and quantitative skills with ability to use advanced features of Excel, PowerPoint, and Word

  • Ability to multitask with multiple deadlines and/or milestone requirements

  • Ability to independently evaluate marketing plans and processes and recommend process improvements

  • Ability to influence stakeholders and decision makers

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours