Splunk Marketing Business Analyst in San Francisco, California

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey!


Do you have a passion for understanding the underpinnings of marketing attribution? Do you want to crack the code on what is the true marketing contribution to revenue? Are you fascinated by complex analytical models and data rich ecosystems? We are looking for a business data analyst to help us architect our marketing analytics framework to measure the performance of our marketing activities. You will be accountable for tracking marketing touchpoints across all channels and understanding marketing contribution to pipeline.

We are looking for someone who is both creative in finding solutions to complex processes, but technically savvy to drive measurement, run structured testing and translate data as an internal consultant to the rest of the marketing team. You must have a thorough understanding of all marketing channels and their associated technologies, so you know how to measure their respective performance. You will be the evangelist for data-driven marketing and you will own the charge on driving effective projects to accurately measure marketing’s contribution to creating pipeline and revenue.

The right candidate will ask the right questions about the data – not only will she he know what kind of data is collected, but why it is being collected and how it is being used to achieve business objectives. To be successful in the role, you will need to partner with different channel owners to understand their short term reporting needs but couple that with an eye for building our longer term analytics roadmap. You will also be responsible for standard methodologies around measuring campaign effectiveness.


  • Develop standardized data sets, metrics, and reports for different channel owners

  • Ensure processes around reporting and tracking are scalable and implemented across global teams

  • Mine Eloqua and SFDC for actionable insights and recommendations to support and guide marketing investment decisions

  • Track online interactions with the use of UTM parameters and document workflow for internal stakeholders

  • Synthesize information across a wide variety of data sources and support the analytics dashboard publications

  • Take ownership of the integrity of reported data and drive reconciliation between sales operations and demand gen operation teams

  • Develop compelling marketing stories so that they convey meaningful insights to different business groups

  • Coordinate projects with IT development teams to update reporting processes and resolve issues

  • Provide ad hoc reporting and analysis upon request


  • Deep understanding of marketing pathways for both online and offline channels

  • Tenacity in identifying potential reporting issues or challenges and drives toward solutions

  • Operates with the mindset on self-education and continuous improvement

  • Ability to own a project independently once framework and context has been provided

  • Ability to identify which cross-functional groups or marketing teams need to be engaged and recommend the best approach

  • 4+ years of business analysis and marketing experience

  • Bachelor’s degree in a technical or quantitative discipline (Engineering, Economics, Mathematics, Statistics)

  • Proficient in SFDC, Eloqua or similar marketing technology platforms

  • Experience in software or high-tech B2B marketing is a plus

  • Innovative, motivated, organized team player

  • A passion for data, inexhaustibly intellectually curious

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

About Splunk

Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most complex areas of big data—generated by every component of IT infrastructures, applications, mobile phone location data, website clickstreams, social data, sensors, RFID and much more.

Splunk is focused specifically on the challenges and opportunity of taking massive amounts of machine data, and providing powerful insights from that data. IT insights. Security insights. Business insights. It’s what we call Operational Intelligence.

Since shipping its software in 2006, Splunk now has over 13,000 customers in more than 110 countries around the world. These organizations are using Splunk to harness the power of their machine data to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce costs. Innovation is in our DNA – from technology to the way we do business. Splunk is the platform for Operational Intelligence!

Splunk has more than 2,700 global employees, with headquarters in San Francisco, an office in San Jose, CA and regional headquarters in London and Hong Kong.

We’ve built a phenomenal foundation for success with a proven leadership team, highly passionate employees and unique patented software. We invite you to help us continue our drive to define a new industry and become part of an innovative, and disruptive software company.

Benefits & Perks: Wow! This is really cool!

SF Only

Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO, sick leave, stocked micro kitchens in Splunk offices, catered lunches on Mondays, catered breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer, “Fun Fridays”.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Non SF

Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO and sick leave. Our work environments vary by location however we believe in hosting amenities and fun activities to fuel our energy. You may find fully stocked micro kitchens, catered lunches on Mondays and breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer and “Fun Fridays”.

This isn’t a job – it’s a life changer – are you ready?

Individuals seeking employment at Splunk are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Affirmative Action Policy Statement.

Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.

Splunk is also committed to providing access to all individuals who are seeking information from our website. Any individual using assistive technology (such as a screen reader, Braille reader, etc.) who experiences difficulty accessing information on any part of Splunk’s website should send comments to accessiblecareers@splunk.com. Please include the nature of the accessibility problem and your e-mail or contact address. If the accessibility problem involves a particular page, the message should include the URL of that page.

Splunk doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Splunk.

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