Ancestry Director, International Lifecycle Marketing (CRM) in San Francisco, California

  • Experience working and executing in an Omni-channel environment. Experience executing in marketing channels including email, SMS, push, and digital advertising.

    • Analytical mindset with experience delving into reporting and data to identify trends and manage the data. Experience translating those numbers into business insights and hypotheses.

    • Has backbone, challenges the status quo, and pushes for the best customer experience.

    • Ability to work well under pressure while maintaining positive attitude.

    • Exceptional executive-level writing and verbal skills with the ability to deliver clear and compelling strategy/vision in collaboration with other teams. Able to clearly communicate CRM concepts to an audience with a wide variation of experience on the topic.

    • Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving. Able to think outside the box to create new customer journeys from a combination of intuition and data to delight consumers.

    • Exceptional organizational dexterity: ability to engage key stakeholders and build consensus across multiple business groups at all levels. Must be able to organize and track priorities across 3 major markets (UK, Canada, Australia), 2 emerging markets (Sweden and Germany) and “rest of world” activities; coordinating activities with Country Managers

    • Possess a unique balance of analytical skills and intuition; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction, leveraging both intuition and data to drive decision making.

    • B.S. or Master’s Degree, preferably in Marketing or Communications or with equivalent subject matter experience

    • Minimum 5 years’ experience leading a multi-channel marketing team

Working for Ancestry

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.

For more information on what we do and why you would want to work at Ancestry, visit our careers

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/Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)/

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