Salesforce.com, Inc Demand Generation Manager in San Francisco, California
Job CategoryCustomer Success Group
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” six years in a row and one of Fortune’s “100 Best Companies to Work For” nine years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.
Role and Department Description
As a Demand Generation Manager, you report to the Director of Regional Marketing & Demand Generation for Commerce Cloud in North America, and be aligned with sales, partner marketing, industry and product marketing team(s) to help create and execute targeted marketing campaigns and events to ensure pipeline goals are met. This position combines the best of regional marketing with the best of demand generation for a true hybrid role. Proven experience in various marketing functions, including demand gen, regional marketing event planning and execution, as well as online and traditional marketing, is required. You need the ability to craft an effective marketing plan and execute on that plan with actionable results. Finally, you need to be ready to roll-up your sleeves and do whatever is needed to get your job done. Specifically, you will:
Develop quarterly marketing plans to support the regional field sales, partner and installed base growth objectives focused on driving pipeline across the Commercial segments of the business.
Work closely with the strategic and corporate events team, as well as product marketing teams to launch relevant local campaigns focused on sales velocity, engagement from target market accounts, and new bookings.
Drive creative processes, database strategies, program executions and measure the success of these activities.
Produce campaign recap summaries (conversion rates, webinar and event registrants / attendees, email and event campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing campaigns. Contribute to weekly reports and monthly dashboards to demonstrate campaign progress and region success
Leverage positioning, messaging, buyer personas and other available information to target segments and generate sales qualified leads.
Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates.
Analyze the marketing funnel, channel mix and customer segmentation to formulate ideas and approaches to optimize cost effective pipeline acceleration across different customer segments and personas
Assist sales team in developing regional and campaign specific target lists for ABM tactics
Be the singular point of contact for communication; communicate with sales in order to gain buy-in, understanding and participation in marketing programs
Build and maintain ongoing communications not only with the Commercial regional sales teams but also with cross departmental marketing peers and account executives.
Report on ROI for all marketing activities
Required Skills/ Experience:
Bachelor's degree in Marketing, related field or equivalent experience is required; MBA is desired
Ability to travel between 25-30%
A minimum of 5 years of experience in high technology B2C/B2B enterprise software or SaaS field marketing required
Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
Understand complex buying/selling processes involving multiple decision-makers for software and services purchases
Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
Salesforce.com experience required.
Must possess excellent written, verbal and visual communication skills
Strong ability to influence others and work collaboratively with other departments
Ability to manage large detailed projects to tight timelines. Responds under pressures of time and uncertainty
Ability to work in a heavily matrixed organization; large organization experience welcome
Strong interpersonal skills and ability to earn trust and respect from sales management and peers
Positive disposition with high energy, self-directed, team player
Salesforce is an equal opportunity employer
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!