TIBCO Software Senior Campaign Manager in Palo Alto, California

Senior Campaign ManagerUS-CA-Palo Alto

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About Tibco

Headquartered in Palo Alto, Calif., TIBCO Software empowers businesses to their digital destinations by interconnecting everything in real time and providing augmented intelligence for everyone, from business users to data scientists.

With more than 10,000 customers, 3500 employees located in over 30 countries, TIBCO has retained the speed and agility of a start-up. We value and encourage new ideas, direct communication, out-of-the-box thinking, risk-taking and creative problem solving.

We're looking for people who want to make a difference doing a job they love – dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, new-idea-driven environment. We value hard work and provide new opportunities to grow, learn, and excel.

OverviewThe Sr. Campaign Manager (Marketing Campaign Architect) is responsible for driving key campaigns from concept through release, working alongside Marketing, Sales, Product Marketing and Operations, with the sole purpose of driving marketing qualified leads (MQLs) and ultimately marketing sourced pipeline and bookings. This will include the coordination of targeting, planning, strategy, execution, campaign analysis, business insights, demand gen mix, cross-team collaboration, virtual team leadership and leadership reviews, and scorecard & budget management.The Sr. Campaign Manager is responsible for building the campaign from the ground up, track and refine based on performance indicators; demonstrates accountability for MQLs and conversion targets; and, works collaboratively in a highly-matrixed environment to successfully align with company objectives and desired outcomes.

Responsibilities

Business and Strategic Planning:Grow marketing contribution pipeline/bookings via deliver of sales-ready MQLs, transform how TIBCO engages and influences buyers, and identify incremental growth opportunities by creating, executing and leading the demand generation campaign motions for top strategic priorities, with clear goals, objectives, strategies and tactics.Campaign Planning, Execution, and Results Driven:Develop and execute actionable TIBCO campaign plans that can scale across field, partner and customer, with a clear focus on quality execution and campaign outcomes that lead to MQLs.Marketing Functional Knowledge:Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content mapping / development management, and the marketing mix across the buyer’s journey. Represent the TIBCO brand presence to ensure high quality experience at every touch point.Communications:Excels in clear and concise verbal and written communications; can lead and orchestrate virtual teams to drive alignment from concept through release; lead periodic campaign reviews; and share regular updates to key stakeholders.Relationship Management:Build strategic marketing partnerships internally and externally, to influence, motivate, and move the campaigns function forward. Also knows how to manage expectations clearly when plans need to shift or be managed differently using data driven decisions and a mix of emotional intelligence. Successfully leverage subject matter experts across functional areas to build campaign frameworks (Targeting, Messaging, Positioning, Content, Sales Motions).Track, Measure and Refine:Measure the metrics, capture and provide business insights, and consistently report impact.

Qualifications

  • 8-10 years of proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns

  • Strong track record of driving rapid lead and revenue growth through highly creative marketing programs

  • Expert knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars

  • Strong analytical skills, data driven, and fanatical obsession with achieving set goals and ROI

  • Ability to understand what motivates buyers and translate that into content and campaigns

  • Experience influencing cross-functionally and at all levels to deliver on business goals

  • Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally

  • Ability to operate with a high level of autonomy and manage complex projects as a self-starter

  • Track record of effectively prioritizing and managing multiple projects simultaneously

  • Experience with lead nurture, marketing funnel, and database marketing

  • Experience using Salesforce and Marketo

  • Bachelor’s Degree required; Marketing, Economics or Business degree preferred