Collabera Project Manager- Influencer Marketing in Menlo Park, California

Project Manager- Influencer Marketing

Location:Menlo Park, CaliforniaUS

Posted On:4/17/2018

Job Code:2442_PMIM

Job Description

Responsibilities:

• Assist in developing and executing strategy for the influencer marketing channel, including managing budget and growth KPI's

• Apply a data-driven approach to the selection of agencies, talent, tools and programs

• Coordinate and implement A/B testing, analyze, and report on performance of campaigns against growth KPI's

• Partner with analytics to continuously assess and optimize marketing against growth metrics to ensure goals are met

• Build relationships with key influencers and core community members to deeply understand both of these groups and use that understanding towards impactful marketing efforts

• Liaise between marketing, creative, engineering and customer experience to coordinate project plans and campaigns

Category:IT code:new

Area Code

94025

Job Requirements

Education

Skills:

• 5+ years of experience in influencer and affiliate marketing

• Understanding of the influencer marketing space with a focus on meeting CPA targets

• Proven experience working on growth initiatives with influencers and social media

• Data-driven decision maker, able to easily navigate goal setting, analysis, and reporting of campaigns

• Experience in affiliate marketing platforms and with key partners (e.g. RewardStyle, Impact Radius, ShareASale, LinkShare, SkimLinks, etc.)

• Knowledge of emerging trends in online, mobile and social media

• Demonstrated ability to produce successful results in a fast-paced environment

• Able to multitask between short and long-term projects, involving multiple teams and marketing partners

• Adaptable, personable fast learner with an eye for detail and impeccable communication skills

Preferred Skills: