Gap Inc. Digital Customer Marketing Email Developer in San Francisco, California

Digital Customer Marketing Email Developer


San Francisco, California 94105

JOB#: 207474 DATE POSTED:Aug. 05, 2017

JOB STATUS: Full-time

The Email Developer is responsible for the hands-on coding, building and testing of customer-facing email marketing communications within the Salesforce Marketing Cloud platform. This position is expected to utilize both HTML expertise and email marketing best practices where applicable within the daily responsibilities.


• Under the direction of the Senior Email Developer, serve as the point-of-contact for our Gap Inc. brand partners on email campaign build-outs

• Work closely with Salesforce Campaign Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps

• Deliver production for all assigned email marketing campaigns, which includes slicing PSD files, converting to HTML, QA’ing against customer profiles, and addressing change rounds and revisions

• Work closely in the SFMC platform to utilize all available tools, resources and information to ensure accuracy across all email builds, including cross platform, browser, device compatibility

• Receive assets from in-house brand Creative teams, but work independently on production aspects

• Utilize knowledge and research of current email best practices to make suggestions in regard to design, layout, messaging and deliverability

• Setup A/B testing content for emails

• Must have a HS Diploma or equivalent (G.E.D)

• Bachelor’s Degree (B.S.) in related field or equivalent education experience

• 2+ years hands-on email coding and production experience

• Fluency in HTML/CSS – proficiency in responsive email design and must understand cross-browser and front-end development issues

• Experience with enterprise email technology (Salesforce Marketing Cloud/ExactTarget, Responsys, BlueHornet, Silverpop, Strongmail, etc.) strongly preferred

• Knowledge of CAN-SPAM and e-mail regulatory compliance

• Understanding of email design and delivery issues within various platforms

• Knowledge of JavaScript or Ampscript is a plus

• Very high attention to detail

• Excellent written and oral communication skills

• Strong organizational, time-management and problem-solving skills

• Versatility, flexibility and a willingness to work within constantly changing priorities

• Ability to multitask complex projects independently

• Proven ability to meet deadlines with effectiveness, accuracy and efficiency